Articles

Buyer Analysis

• Treat your Raffle Ticket Buyers like Donors
  Explores the concept of using historical buyer data
  to help manage your direct mail campaigns and
  encourages organizations to implement traditional
  fund raising techniques for the direct mail portion of
  raffle campaigns.
  By Richard Vandenberg
  

• Experience-Rating Lottery Buyers
  Explores the concept of developing historical buyer
  profiles for lottery campaigns, and using the data to
  manage your mailing lists.
  By Richard Vandenberg